This blog post has been sitting in my drafts for about three weeks. I decided to wipe the dust off on October 31st, the day after National Publicists Day. Yes, there is a day for publicists! We are modern-day superheroes and are well deserving of a day of recognition. Today’s blog post was inspired by the results of hashtags from #NationalPublicistsDay. I read so many testimonies and stories from publicists and clients and I got to thinking. The question, How do you spot a great publicist crossed my mind.

Here is the golden rule when working with a publicist, TRUST YOUR PUBLICIST. Sometimes you may not know if your publicist is the best fit for you until the journey commences. However, there are a few things you can look at to spot a great publicist.

Now, here are some signs of a great publicist in no particular order.
  1.  Supports
     Always there cheering you on and in the running for the title of #1 Fan
  2. Response
    Your phone calls and texts do not go unanswered
  3. Celebrates
    Sometimes before you and your wins are theirs also
  4. Defends
    Not a lawyer but will surely defend you like one
  5. Stalks
    Is most likely paying attention to your every single move
  6. Speaks Up
    Drop the ball, miss important appointments or deviate from the plan, you will get an earful about your attitude
  7. Vision
    Always thinking about and looking for the next big move for you.
  8. Makes You Uncomfortable
    You are going to be pushed to do things that you may not have done before or you may not enjoy fully. 
  9. Knowledge
    Should know your story really well and speak confidently about you.
  10.  Belief
    Must believe in you and would let you know whether there is conflict or smooth sailing
  11. Undercover ManagerI kid you, there may be questions in the minds of many. The way he/she speaks about you is going to raise questions about your publicist being your manager. 
  12. Dedicated
    You’ll see and feel it.

That about sums it up for me. Behind every strong brand, there is someone/s advising moves. A publicist is usually and should be part of the process.

If you are now catching on to my blogs you are encouraged to read my previous posts.
For those interested in reading about how my journey started and why public relations is important, here are two posts that answer those questions; “How I Found PR … Or Did It Find Me?” and “13 Reasons Why … Public Relations.”

As far as social media is concerned, catch me on IG FB Twitter 

I am an unconventional, out of the box, sometimes frowned upon Entertainment Publicist.