This blog post has been sitting in my drafts for about three weeks. I decided to wipe the dust off on October 31st, the day after National Publicists Day. Yes, there is a day for publicists! We are modern-day superheroes and are well deserving of a day of recognition. Today’s blog post was inspired by the results of hashtags from #NationalPublicistsDay. I read so many testimonies and stories from publicists and clients and I got to thinking. The question, How do you spot a great publicist crossed my mind.
Here is the golden rule when working with a publicist, TRUST YOUR PUBLICIST. Sometimes you may not know if your publicist is the best fit for you until the journey commences. However, there are a few things you can look at to spot a great publicist.
Now, here are some signs of a great publicist in no particular order.
Always there cheering you on and in the running for the title of #1 Fan
Your phone calls and texts do not go unanswered
Sometimes before you and your wins are theirs also
Not a lawyer but will surely defend you like one
Is most likely paying attention to your every single move
Drop the ball, miss important appointments or deviate from the plan, you will get an earful about your attitude
Always thinking about and looking for the next big move for you.
- Makes You Uncomfortable
You are going to be pushed to do things that you may not have done before or you may not enjoy fully.
Should know your story really well and speak confidently about you.
Must believe in you and would let you know whether there is conflict or smooth sailing
Undercover ManagerI kid you, there may be questions in the minds of many. The way he/she speaks about you is going to raise questions about your publicist being your manager.
You’ll see and feel it.
That about sums it up for me. Behind every strong brand, there is someone/s advising moves. A publicist is usually and should be part of the process.
If you are now catching on to my blogs you are encouraged to read my previous posts.
For those interested in reading about how my journey started and why public relations is important, here are two posts that answer those questions; “How I Found PR … Or Did It Find Me?” and “13 Reasons Why … Public Relations.”